The Nigeria Football Federation (NFF) is currently working on a new marketing and branding strategy to enable the football body get fresh sponsors after expiration of contracts of old sponsors like telecommunication giants, Globacom and others.
This much was revealed by NFF President Amaju Pinnick in a session organized by a foremost Social Media platform, Nigeria Football Support Group.
According to Pinnick: “Trust me, we met a complicated marketing and partnership system. The good news is that we have gradually gone beyond that. In our last board meeting, a brand specialist made a presentation for all branding possibilities and opportunities. The man is now working with the chairman, Marketing and Sponsorship Committee, Shehu Dikko to fashion out a sustainable branding and marketing philosophy.”
The NFF Board under Pinnick have only struggled to get Zenith Bank on board since taking over in September 2014 despite promises made by its president that “he would use his rich contacts in the corporate world to get sponsors for the federation when he takes the saddle” but have claimed a plethora of distractions, especially an unending legal tussle led by Chris Giwa; has been the major reason they have not partnered more corporate bodies.
“Most of our plans and programs are caught in a plethora of distractions coupled with the horrible financial situation in the country and by the way, we met existing contracts with a marketing consultant and their contract only expired in the last quarter of 2016. The Chairman, Marketing and Sponsorship Committee, is developing a comprehensive partnership and sponsorship arrangements that will suit all” Pinnick stated.
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